Introducing Introvertie VIENNA’s Zero-Waste Journey
When I founded Introvertie VIENNA, my mission was clear: to create a fashion brand that strives for sustainability, knowing full well that “true” sustainability is a journey, not an endpoint. The reality is, if you’re producing something new, absolute sustainability is out of reach. But we’re doing everything we can to get as close as possible—and that starts with how we treat the people and resources that make up our brand.
A Commitment to Responsible Production
One of our core principles has always been fair labor practices and transparency. That’s why we insist on manufacturing in Europe, where we can ensure that everyone in our supply chain is paid fairly and works in safe conditions. This not only helps keep our ethical standards high but also allows us to support local craftsmanship and high-quality European textile traditions. Additionally, we work with natural fibers, an essential part of moving closer to our sustainability goals. These materials are often gentler on the planet and feel luxurious against the skin, making them the perfect choice for our collections.
2025 and Our Zero-Waste Promise
As we approach 2025, we’re excited to announce the next step in our commitment: joining the zero-waste movement. Anyone familiar with clothing production knows it can generate fabric remnants and offcuts that often go unused. Instead of letting these beautiful materials end up as waste, we’re giving them a second life.
Starting next year, we’ll use our fabric remnants to create stylish, functional accessories. These pieces will range from travel pouches—perfect for packing delicate garments for a trip—to matching scrunchies to complement your outfit. Not only do these accessories reduce waste, but they also offer something special and unexpected for our customers. Each accessory will come as a complimentary gift with orders, symbolizing our commitment to leaving no fabric behind.
A Thoughtful Gift for Our Community
It’s deeply rewarding to know that we’re not just avoiding waste but actively transforming it into something meaningful. With every order, our customers will receive one of these zero-waste accessories, a small reminder that style and sustainability can go hand in hand. By choosing Introvertie VIENNA, you’re part of a movement that believes fashion should respect the planet and the people who make it possible.
Thank you for being part of our journey and helping us make a difference, one thoughtful choice at a time.
Love,
Sarah x