New Year, New Us: 2024 will be our most exciting year yet!

New Year, New Us: 2024 will be our most exciting year yet!

To our dedicated community,

First and foremost, I want to express my heartfelt thanks for your unwavering support on this incredible journey. Since our launch in July 2021, it's been a remarkable ride, filled with growth and meaningful milestones.

What began as a small passion project with a selection of essential styles – our beloved 'Closet Essentials' – has evolved significantly. Initially, we operated exclusively as an online shop. However, recognizing the enduring popularity of in-store shopping post-pandemic, we gradually established a network of trusted boutiques in Austria & Germany that proudly showcase our collections. A special shoutout to YES MY DEAR in Vienna, our very first stockist, and to Wolf & Badger for joining us as an international (online) stockist for our customers outside the EU.

Looking ahead to 2024, we have exciting plans on the horizon. Transitioning from a curated selection to a comprehensive 30-piece collection, our focus will be on premium Resort Wear. Imagine breezy, luxurious fabrics like silk, designed for a perfect blend of comfort and style, ideal for your sunny getaways.


We will also hold our first online SAMPLE Sale in Spring of 2024, meaning you get to shop exclusive, one-of-a-kind designs in our Sample Size XS/34. As well as an ARCHIVE Sale with some of our most beloved pieces. 

On top of that, we will launch an exclusive preview of our upcoming summer collection 'MEET ME IN MÁLAGA' at a pop-up held at YES MY DEAR in Vienna. 

As you can see, we have a lot in store for you for 2024. We can't wait. 

Much love,

Sarah xxx