Building my brand was never just about fashion. It was about creating a space where I could take all the things I was afraid or embarrassed to share and transform them into something meaningful.
I’ve often wondered why I’m not more like my extroverted peers. Life always seemed easier for them, especially in a world that seems to reward extroversion.
So, I carved out my own little corner of the world—Introvertie—where I could embrace and celebrate the parts of myself that never quite fit in the "real world." Here, I get to spend hours in my head, designing and creating beautiful worlds of colors and shapes.
The feedback I’ve received from so many of you, who relate to and appreciate this journey, has been incredibly validating.
Of course, running your own business does require you, to some extent, to become an extroverted introvert. Growth really happens outside your comfort zone. Large crowds, events, and even small talk or meeting new people can be overwhelming for me. That's why it's crucial for me to set clear goals in those situations, like handing out three business cards and making a point to connect with a few new people.
At the same time, it's equally important to recognize when my social battery is running low and I need time to recharge. I’ve just completed two back-to-back events: the Paris trade show and Vienna Fashion Week. Both were incredible and fun experiences, but each day felt like a challenge to step out of my comfort zone and push myself.
However, I always strive to remain authentic. I don’t try to change who I am, and I’m much more open these days about letting people know when I’m feeling uncomfortable, exhausted, or just talked out.
After two intense weeks of being an "extroverted introvert," I’m really looking forward to retreating and recharging. This downtime will give me the space to refocus and pour my energy into creating the SS26 collection.
Much love,
Sarah